Javier
C. Goizueta
Linda
Morris 
introduced
our
speaker,
Javier
C. Golizueta, a
Vice President with The Coca-Cola Company, and
President of the global McDonald's
Division.
Prior to joining The Coca-Cola
Company, Mr. Goizueta spent 20 years with Procter
& Gamble. He is trilingual in Spanish, English
and Portuguese and received his Bachelor of Arts
degree from Auburn
University.
Mr.
Goizueta stated that one of the most important
issues for the Coca Cola Company is their role in
water stewardship. Coca Cola operates in 206+
countries world-wide and to maintain the business
on a global scale, they must have a sustainable
business model that uses resources
appropriately. The company's
goal is to be water neutral by 2020 - this
includes recycling the water used in the
manufacturing process as well as replenishing the
water back to the community. By
the end of 2010 31% of water used was returned to
the community and all plants will have wastewater
treatment facilities by the end of
2011.
Mr.
Goizueta stated that as President of the global
McDonald's Division for the Coca Cola Company, he
oversees part of the company that connects Coca
Cola to McDonald's. He added that the
business with McDonald's started with a handshake
agreement and to this day there is no written
contract between the companies. The business
is very large with McDonald's serving over
62,000,000 consumers a day in 32,000 outlets
world-wide. He emphasized that part of the
reason the relationship has lasted 56 years
without a contract is because the corporate models
are similar and they take a similar approach to
their franchisees and their
customers.
In
closing, Mr. Goizueta commented on the important
role education plays and how the future of our
society depends on an eduction and well-educated
people.
Mr.
Goizueta took questions about the Coca Cola secret
formula, how he got his job with Coca Cola and the
company's processes for retuning water to the
aquifer, particularly in developing
countries.
Speaker
Photo: Javier
C. Goizueta
On
behalf of the Speaker, the book, Tough
Calls from the
Corner Office:
Top Business Leaders Reveal Their Career-Defining
Moments, by Harlan
Steinbaum, was
donated to the DeKalb County Library
System.
The meeting was adjourned.
Reported by Peggy
Merriss
Photography by Mark
Burnette
